Erdem is the latest brand to collaborate with the high street giant, H&M. The Collection was inspired by Pet Shop Boys music video "Being Boring"...(yea, I had to google it too), but after watching it I totally got it. As you can tell from the lookbook photos below, there are serious notes and influences from times from the past. Beautiful gowns covered in winter florals, some even in a beautiful jacquard. High collars/necklines and beautiful lace which read Victorian romanticism. The collection is very English.
This collaboration with H&M is the designer's first offering of menswear pieces. In this category of the collection, there are great heritage pieces, tweed suits, silk pajama inspired sets, pocket squares and shoes, as well as chunky statement knit sweaters. All of which could actually be worn by women. The designer shared in an article that "he would take the Harris suit off of the male model, and place it onto the woman model and it would look great. So yeah for androgyny and gender fluidity in clothing. I am basically sold at that point. Boys clothing is just so simple, comfy and overall better sometimes.
Erdem x H&M
This post was compiled of photos from the lookbook of this collection, which in total is about 85 pieces. Everything will be made available to shop on November 2. Be on the lookout for another post with some of my favorite pieces, and direct links to shop them.